Question 1

What is CAPIbara?

Accepted Answer

CAPIbara is an always-on watchdog for paid media spend. It holds an authenticated connection to Meta Ads and Google Ads accounts, audits campaigns daily without being prompted, and pushes alerts about wasted spend and scale opportunities using blended ROAS across platforms.

Question 2

Why not just analyze ad performance in ChatGPT or Claude?

Accepted Answer

A general AI chat can analyze an exported ad report you paste in, but it has no connection to your ad accounts, so it only works when you remember to ask. CAPIbara keeps an authenticated OAuth connection to Google Ads and Meta Ads, re-audits campaigns on a schedule, emails alerts when a campaign crosses a waste threshold, and can create campaigns through the platform APIs in a paused state for approval.

Question 3

How does CAPIbara decide that ad spend is being wasted?

Accepted Answer

CAPIbara flags a campaign as wasted spend when it spends more than $500 over a 7-day window while underperforming, or when its ROAS falls below 1.2.

Question 4

How much does CAPIbara cost?

Accepted Answer

CAPIbara has four plans: The Pup at $49/month, The Alpha at $99/month, The Herd at $249/month covering 30 ad accounts, and The Apex Specialist done-for-you service at $1,499/month. Every plan includes a 7-day free trial.

Question 5

Which ad platforms does CAPIbara support?

Accepted Answer

CAPIbara supports Meta Ads and Google Ads through direct OAuth API connections. Google Business Profile support is in development, and TikTok is not currently supported.

CAPIbara — Always-On Ad Spend Watchdog